How to handle Hootsuite like a Pro

Top 5 Hootsuite points to make you a Pro

What is Hootsuite?

Hootsuite is a social media management platform that wraps up almost every aspect of a social media manager’s role. Hootsuite proves to be the one-stop-shop to curate awesome content to measuring the Rate of Investment. There are a few Hootsuite plans to choose from and these plans range all the way from personal use to plans for large teams and organizations.

Why it is important for an EA?

One of the main reasons that Hootsuite is important to an EA is its Team Collaboration capabilities. The Team Collaboration tool allows a person to add different colleagues to their preferred social media channel and permitting them to directly check out who is posting what information and what individual has which posts scheduled. Another unique and important feature of Hootsuite is that it allows an individual to have access to all the in-depth social media analytics and metrics at the same spot. Hootsuite generates easy-to-read, professional-looking, and printable charts and reports.

Pro 5 Hootsuite Tips:

1) Post at the appropriate time of engagement- you can post anything on any social media platforms but how to know when will you get the appropriate amount of engagement? Figuring out when to post your content sometimes creates a dilemma. Hootsuite helps you overcome this dilemma by using its automated algorithm. It derives your social media platform’s data and analytics to figure out what is the best time to roll out your content and you can hit the ‘auto schedule’ button while scheduling your post and let Hootsuite takes care of the rest. This will let Hootsuite post your content at right time to gain more attention and engagement from people.

2) Assign messages and tasks to the accurate person- With a large team, comes a large quantity of social queries, and all the different queries require attention from specific members. Hootsuite lets you set up keywords so that specific messages are intended to be received and responded to by the right member. If any customer or any employee needs any attention over a matter or issue that query will be sent directly to the assigned person who can take care of it in a proper way and in less time.

3) Use vanity URLs to spruce up your posts- When it comes to elevating your brand’s image, you have to be very precise with your posts and links. People usually tend to click on shorter URLs instead of long lengthy URLs. Owly is Hootsuite's link shortener that helps to shorten the ugly and very long URLs into short and trustworthy links.

4) Track team performance- Hootsuite allows you to track your team performance by identifying where and how the team is succeeding. It measures aspects like volume, resolution speed, and first response time. This in turn helps you to make sure all the metrics are working out to be positive for the organization. Tracking the performance of teams and departments will also help you to recognize the problems or metrics they are lacking so they can perform better in the future.

5) Collaborate drafts with colleagues before posting- when you create a draft you might want to go through it with your co-workers. While email and other sharing applications are useful, Hootsuite lets you share your draft with all teammates at the same time with the capability of editing it. Hootsuite allows you to share your post drafts within its planning tab meaning that everybody within the team will have that post on their schedule and anyone within the team will have the power to edit the post. It will also tell you which person changed or edited which part of the draft. This way you can have multiple ideas, editing/omitting and collaboration on your posts easily and in one place.